The Achievement Gap and Middle School Math

Closing the Teach For America Blogging Gap
Dec 28 2012

TFA’s advertising strategy compared to City Year’s

I currently serve with City Year and I taught as part of TFA last year.

On my way to the airport for winter break, I saw public recruitment advertisements both for TFA and for City Year.

The City Year ad was on the public bus I took to the airport. The TFA ad was glued to the bottom of all of the bins at airport security.

I wonder if these are purposeful efforts to target distinct demographics of potential recruits…


One Response

  1. Meg

    I read the blog post you linked, and while I do think its an interesting theory, I always thought the explanation was a bit simpler. I don’t know about you, but I’ve only ever seen the TFA ads around the holidays. I just assumed that the ads were placed strategically because of the extremely high number of college students (which I think we can all agree are TFA’s target demographics much more so than professionals) who fly around the holidays.

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Closing the achievement gap with middle school math

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